Eurogear Co., Ltd., Dainese & AGV Japan Division (Head Office: Tomizawa-cho, Nihonbashi, Chuo-ku, Tokyo; Representative Director: Hisaya Katsukawa), will launch a new program in Japan called the U25 Program, designed for young riders aged 25 and under.
Purpose of the U25 Program
Dainese and AGV provide highly effective safety solutions that enable athletes to push their limits.
What began in motorcycling has expanded into alpine skiing, mountain biking, sailing, and even space exploration.
We especially want young riders to never hesitate to invest in safety.
The newly launched U25 Program is an initiative that provides both financial and psychological support to riders aged 25 and under who represent the future of riding.
By creating an environment in which young riders can invest in safety with confidence, the program supports their first steps toward new challenges.
U25 Program Overview
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Eligibility: All riders aged 25 and under (must be 25 years old or younger at the time of purchase)
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Offer: A year-round 10% discount on all Dainese and AGV products
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Eligible Brands: Dainese / AGV (including made-to-order Custom Works products)
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Exclusions: Sale and outlet items
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Available At: Dainese Stores nationwide

Dainese & AGV: Safety and Innovation
Behind this program lies the safety technology that Dainese has developed over many years, including:
- The D-Air® airbag system, also adopted by the Tokyo Metropolitan Police Department
- More than 50 years of experience built in the world of racing
- Thorough certification to international safety standards, including CE regulations
The goal of the U25 Program is to bring these technologies and achievements to the next generation of riders and help protect them through every stage of their journey.